outoor store of ft bragg, ca on the mendocino coast

The North Face
at the Outdoor Store

In 1966, two hiking enthusiasts founded a small mountaineering retail store in the heart of San Francisco's North Beach. The Company soon became known as The North Face, a retailer of high-performance climbing and backpacking equipment. (The name was selected because in the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable to climb.)

In Spring 1996, The North Face made its debut in the sportswear market with the launch of Tekware®, a collection of high-performance sportswear made from advanced materials using innovative construction. The Tekware® collection was designed to provide rock climbers, backpackers, hikers, trail runners and outdoor enthusiasts with the ultimate in fit and function. Later that year, the Company acquired A-5 Adventures, Inc., adding portaledges and other big wall gear to its collection of outdoor equipment.

Fifteen months later, The North Face announced a partnership with La Sportiva S.r.L., a premier manufacturer and distributor of climbing, approach, hiking and mountaineering footwear. The North Face launched its own brand of trekking and trail running shoes in Spring 1999.

Now, 35 years after its start in the outdoor industry, The North Face provides an extensive line of performance clothing, equipment and footwear. Offering the most technically advanced products on the market, The North Face is the choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. The North Face is committed to pushing the limits of design, so that you can push your limits outdoors -
- never stop exploring.